The WSJ has an article on Jim Koch, founder of Boston Beer Co., which makes Sam Adams and its brother brews. He’s got a cool perspective on the craft brew movement and industry.
WSJ: Speaking of the giant brewers, what do you think of their efforts at craft-style beers, such as Budweiser American Ale or Blue Moon?
Mr. Koch: I believe that great beer needs to come from the heart of somebody who really loves it, and you can’t fake that.
Word.